Call of Duty Drives Sales for Activision Blizzard but Mobile Remains Most Profitable Platform (2024)

Candy Crush and Call of Duty Modern Warfare 2 lead the way.

Call of Duty Drives Sales for Activision Blizzard but Mobile Remains Most Profitable Platform (1)

Call of Duty Drives Sales for Activision Blizzard but Mobile Remains Most Profitable Platform (2)

Posted April 27, 2023, 5:30 p.m.

Activision Blizzard has released its latest earnings report and as expected, Call of Duty drove the majority of Activision's sales. However, King was the most profitable division of the company. Here’s the complete rundown of the earning reports.

Activision Blizzard made $2.38 billion in revenue and $740 million in profit, as announced in the Q1, 2023 financial results. The company made $1.76 billion in revenue and $395 million in profit during last year’s Q1.

Taking these numbers into account, It’s fair to say that it’s been a profitable quarter for Activision Blizzard.

The company also reported having $9.236 billion in cash and equivalents. Activision Blizzard made the most of its money from King, its mobile game division.

King managed to bring in $739 million during Q1 2023, as compared to Activision’s $580 million and Blizzard’s $443 million.

Evidently, mobile was the company’s most profitable aspect when taking into account revenue by platform, as it amassed $956 million. PC churned out $666 million, followed closely by console, which brought in $639 million.

Activision Blizzard made 91% of its revenue ($2.157 billion) through digital channels, whereas 4% ($104 million) came from retail. The remaining 5% of revenue ($122 million) came from the “other” category.

Activision’s sales were driven by Call of Duty: Modern Warfare 2. The company also reported that in-game spending grew “strongly” year-over-year for the Call of Duty franchise.

The company has once again stated that it will be releasing a “full” Call of Duty game this year, but there’s been no information released about it yet.

Blizzard launched the World of Warcraft: Dragonflight expansion in November 2022, which has contributed to the company’s revenue.

King’s in-game spending increased by 11%, mostly due to the immensely popular Candy Crush series.

Activision reported 98 million monthly active users, while Blizzard's products have 27 million users. Both numbers pale in comparison to King’s 243 million monthly active users. In total, the company recorded 368 million monthly active users.

Blizzard reported a year-over-year increase in monthly active users, while both Activision and King saw a decline in that aspect.

Call of Duty Drives Sales for Activision Blizzard but Mobile Remains Most Profitable Platform (2024)

FAQs

Call of Duty Drives Sales for Activision Blizzard but Mobile Remains Most Profitable Platform? ›

Evidently, mobile was the company's most profitable aspect when taking into account revenue by platform, as it amassed $956 million. PC churned out $666 million, followed closely by console, which brought in $639 million.

What is Activision Blizzard's most profitable game? ›

Call of Duty is often cited as Activision Blizzard's chief moneymaker, and in fact has been singled out as a particular point of contention in Sony's attempts to lobby against Microsoft's acquisition of the company.

How much money has Activision made from Call of Duty Mobile? ›

By October 2020, that figure had risen to over $480 million with 270 million downloads. As of February 2022, the game has generated over $1.5 billion globally in revenue from in-game spending and microtransactions, with the game having seen over 500 million downloads by May 2021.

Is Blizzard still profitable? ›

Activision Blizzard (ABK) net income as of Q2 2023

In the second quarter of 2023, Activision Blizzard's net income amounted to 587 million U.S. dollars. In that same period, the company reported 2.2 billion U.S. dollars in quarterly net revenue.

How much does Activision make off microtransactions? ›

In 2022, Activision Blizzard generated 5.89 billion U.S. dollars of revenues through microtransactions and downloadable content, subscriptions, licensing royalties from our products and franchises, and other miscellaneous revenues.

What COD game made the most money? ›

Every Call of Duty Game Ranked by Sales
Game TitleSales RankTotal Revenue
Call of Duty: Modern Warfare 31$1,228,000,000
Call of Duty: Black Ops2$1,220,000,000
Call of Duty: Black Ops 23$1,176,000,000
Call of Duty : Modern Warfare 2 (Plus Reflex and Mobilized)4$1,080,000,000
19 more rows
Dec 23, 2015

Is CoD: Mobile a success? ›

Nearly 29 months since it officially launched globally, Call of Duty: Mobile has become one of the world's top revenue generating mobile titles. Its success, along with that of PUBG Mobile, has taken the shooter genre to new heights on mobile, with the category ranking as the No.

Who is the most richest in Call of Duty Mobile? ›

  • Who are the best CoD:M players by total money earned? From November 2016 to today The most profitable player is Marshy which gain $189 000. ...
  • Which CoD:M player is most watched by the audience? The top of the most watched CoD:M player is headed by DREAL with 283 184 a number of viewers who were watching the live video.

Is codm bigger than CoD? ›

Activision confirms Call of Duty Mobile is officially bigger than mainline CoD in 2023. Call of Duty Mobile continues to be an unstoppable juggernaut. Activision Blizzard's latest financial report has confirmed the handheld port is officially bigger than mainline CoD entries on PC and console in 2023.

Where does Blizzard make the most money? ›

The company's business is conducted through three major business segments, which include Activision, Blizzard, and King. The Activision segment, which develops and sells video games, is the company's biggest revenue and profit generator.

Is Blizzard being dissolved? ›

In October 2023, Microsoft acquired parent company Activision Blizzard, maintaining that the company will continue to operate as a separate business. While part of the larger Microsoft Gaming division, Blizzard Entertainment retains its function as the publisher of games developed by their studios.

Is Activision Blizzard in debt? ›

Total debt on the balance sheet as of June 2023 : $3.61 B.

Who makes the most money on microtransactions? ›

Game developing corporations, like Electronic Arts (EA) and Activision Blizzard, make billions of dollars through the purchase of their microtransactions. In FY2017, EA raked in around $1.68 billion and Activision Blizzard earned over $4 billion respectively.

Why did Microsoft pay so much for Activision? ›

This was at the height of the metaverse trend and would be the largest gaming industry deal in history. Microsoft is said to have wanted to acquire Activision Blizzard to further improve its presence in the gaming industry, and the metaverse, and to consolidate itself as the de facto king of cloud gaming.

How much money does Warzone mobile make? ›

Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month. In its first month after worldwide launch, Activision's Call of Duty Warzone: Mobile has generated $6.92 million in consumer spending. The game officially released on March 21st and generated $1.4 million in its first four days globally.

What is Activision Blizzard biggest deal? ›

The $69-billion purchase of Santa Monica-based Activision Blizzard makes Microsoft the third-largest gaming company in the world by revenue, behind China's Tencent and Sony in Japan.

What game made Blizzard famous? ›

Since then, Blizzard Entertainment has created several Warcraft sequels, including highly influential massively multiplayer online role-playing game World of Warcraft in 2004, as well as three other multi-million selling video game franchises: Diablo, StarCraft and Overwatch.

Is Overwatch 2 profitable? ›

According to Bloomberg, the faltering success of Overwatch 2 led its developers to reach none of its bonus targets for the profit share from the second half of 2023. A Blizzard game failing to get any profit share bonuses at all is a rare thing, which suggests Overwatch 2 is struggling to find success.

What was Blizzard's first big game? ›

In 1994, Blizzard released its first breakthrough hit, a real-time strategy game called Warcraft®: Orcs & Humans.

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