Financial Trading App Creation - Design Agency for Fintech (2024)

• Brand identity design
• App design and UX/UI
• Web design
• Social media campaign
• Google display campaign
• Promotional videos

IX Social Trading has arrived!

The new community trading app which gives you access to all the financial markets at your fingertips but with the added bonus of sharing your knowledge, trades and experiences with like-minded traders in the IX Social Community.

Whether you’re a beginner trader looking to take your first steps, or an experienced seasoned trader, there is something for everyone on IX Social. Come join the Social revolution and get trading now.

Financial trading can feel like a minefield trying to navigate your way to a profit. Especially if you have no trading experience.

INFINOX launched a new product to market to make trading for beginners a less daunting experience, IX Social.

IX Social is a social app that allows like-minded traders to share their trades and experiences with other traders, otherwise known as Auto-Copy. The app benefits both type of traders. The experienced trader will earn commission by other traders copying their trade. T|he beginner-trader will find profitable traders to follow and copy.

Our task was to launch the product into market and work on designing the app and UI.

First task was coming up with the brand and starting with the logo design. As IX Social was part of the INFINOX companies, we kept the logo in the same style as other company logos for consistency. This also applied to the colour palette and typography.

The differentiator with the IX Social brand was always going to be the brand style, messaging and how we marketed it to customers. When developing the brand visuals, the clue was in the name of the product - Social. We came up with a series of imagery showing the professional trader and the inexperienced trader side by side. The brand had to be people-focused. However, it still had to include elements of trading and social icons.

Once the brand style was defined, we worked developing the "Trade anywhere, anytime" campaign to run over various media formats. These included Google Display Adverts and targeted campaigns that would run on all the main social apps such as Instagram, Twitter and Facebook. We also created a series of regionalised videos promoting the campaign on social media and the IX Social website.

Before we design any kind of app, we plan out the user experience.

For example, this can include display of the correct information, does the navigation allow the user to easily find what they need.

Thereafter, once we have all the necessary information, we start prototype-designing each of the pages relating to the app. Using Adobe XD, it allows us to design the app in the correct brand style. We are also able to link up pages, show navigation and other features working. nce completed, it allows the client to view a far more detailed pre-develop proof of the app than what you would expect from a traditional wireframe proof.

On approval of the IX Social app design, the app developers work directly with the XD document. Assets, design styles, colouring instructions are all accessible via the XD document, making the app development job a lot easier to complete.

IX Social is a product with a global demographic.

The route to market was mainly via website promotion and social media advertising. Form Agency created a series of Digital display banners for the Google Display Network in multiple languages. Social media advertising was a key strategy with static and animated reels in addition to multiple bespoke video ads. Alongside this, exhibition stands were designed with printed materials for multiple events worldwide.

“Our partnership with Form Agency began with the relaunch of our parent brand, INFINOX, and has since evolved into a daily collaboration encompassing all our sub-brands, notably including the development of the IX Social app. Form Agency's work on the IX Social brand effectively retained the core design elements of the INFINOX image while crafting an individualised identity tailored to the app's diverse target audience. This, coupled with Form Agency's strategic website development and social media promotional materials, has resulted in substantial growth for IX Social, with a global reach that continues to expand.”

Raj Naik - Head of Marketing

At IX Social, where social trading takes a leap forward. Their platform reimagines the trading experience, merging cutting-edge technology with the power of social interaction.

IX Social's standout feature is copy trading, a game-changer in the world of finance. With this innovative tool, both seasoned and novice traders can connect, share strategies, and replicate successful trades in real time. Seamlessly integrate your trading decisions with those of top performers, unlocking new possibilities for success.

Their intuitive interface and robust features ensure that navigating the world of copy trading is effortless. IX Social empowers traders to make informed decisions while learning from the best.

If you have a bespoke app design project in mind, please get in touch.

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