P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (2024)

1/5/2024

Braun launches new IPL hair removal system that auto-adjusts to user during treatment.

P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (1)

Long-lasting hair removal just got easier with Braun’s new intense pulsed light (IPL) tool, the Braun Skin i·expert IPL. Braun Senior Director Stefania Angelino has been with P&G for 22 years and says Braun’s new IPL hair removal system is a game-changing innovation!

“This device can eliminate the need to remove hair for months — that's truly life-changing! This is a benefit many people spend lots of money on for expensive treatments, but we’re making it available right in your own home,” said Angelino.

In this P&G Myth-Busting Series Angelino explains how Braun’s latest technology works and debunks common misconceptions around IPL hair removal systems.

What’s the science behind IPL hair removal systems?
“The light is absorbed by the dark pigment present in the hair, melanin, and as a result the follicle heats up to about 60 degrees Celsius. At that temperature the protein in the follicles stops growing hair. In this demo with two balloons, I can illustrate how the energy in the device is only absorbed by the dark material while going through the skin. It does take a few applications — usually 3 to 12 treatments, once per week — but then you are free from hair for months!”

P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (2)

If you’re having issues viewing this video, watch it here.

How does Braun’s new Skin i·expert IPL hair removal system work?
“It’s an electric device that flashes a strong light when touching the skin, and the light impacts the follicles, reducing hair regrowth. What makes Braun’s IPL hair removal system unique is that it adapts to different skin tones across your body — for example, the skin in your armpit is different from the skin on your legs. So, if you’re using the IPL hair removal system in those areas, it will auto-adjust to the location and skin you’re treating.”

P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (3)

If you’re having issues viewing this video, watch it here.

What sets the Braun Skin i·expert IPL hair removal system apart from similar devices?
“The science! It flashes more frequently than our competitors — up to 125 times per minute, with less chance of missing spots. It also adapts to your skin tone on the various parts of your body, automatically (while other IPL hair removal systems require manual adjustment). There’s a sensor on this device that measures skin tone at a rate of 80 times per second. For example, your armpit skin is different than the skin in your bikini area. That measurement will automatically adjust the strength of the light, so the energy of the flash is in safe range.”

MORE FROM P&G’S MYTH-BUSTING SERIES: Bounty on a Roll with New Innovation

What makes the Braun Skin i·expert IPL hair removal system easy to use?
“It connects to an app, which guides the user at every step to ensure the best usage to get the fastest results. With the app, you really can use Braun’s IPL hair removal system without any worries of doing it wrong.”

Stefania was featured as a P&G innovator behind the innovation. Click here to learn more about her career and role.

You can purchase the Braun Skin i-expert IPL here.

In P&G’s Myth-busting series, innovators address common misconceptions about products and explain the science that makes P&G’s products superior. Learn what our experts say on these topics.

P&G Myth-Busting Series: The Science Behind Braun's New IPL Hair Removal System | P&G (2024)

FAQs

Does Braun IPL remove hair permanently? ›

While IPL hair reduction doesn't get rid of every follicle of hair on your body at the same time, it can progressively deliver1 year of visible hair reduction.

Why is IPL hair removal bad? ›

While intense pulse light (IPL) hair removal procedures are generally safe, hyperpigmentation is a potential side effect. The reason behind this is that the treatment specifically targets melanin, the substance that gives skin its color.

Does the IPL hair removal system work? ›

IPL treatments, according to a study in the Journal of Clinical Aesthetic Dermatology, show that people get 83.3% less hair growth after one month and 78.1% less after three months. Results can last for years or even permanently. This makes IPL an excellent choice for those who want to enjoy long-lasting smoothness.

What is the science behind IPL hair removal? ›

What's the science behind IPL hair removal systems? “The light is absorbed by the dark pigment present in the hair, melanin, and as a result the follicle heats up to about 60 degrees Celsius. At that temperature the protein in the follicles stops growing hair.

Does hair eventually grow back after IPL? ›

Fact 8: Hairs can grow back after IPL hair removal

Some hair may still grow back, albeit finer and sparser. The effectiveness of IPL hair removal varies from person to person, depending on several factors such as hair color, skin tone, and hormonal changes.

Is it possible to remove 100% of hairs with IPL? ›

While IPL can significantly reduce hair growth, it does not guarantee permanent hair removal. Many users notice a significant reduction in hair density and thickness, making regrowth finer and lighter.

Can IPL remove pubic hair? ›

Benefits of using IPL for private part hair removal

Compared to traditional shaving, one of the great advantages of IPL for pubic hair is that it helps you to avoid ingrown hairs. In addition, with IPL, you can achieve long-term results, provided you repeat the treatment regularly.

Can I use Braun IPL on pubic hair? ›

Is IPL suitable for intimate areas? IPL is safe for use on the bikini line, but it isn't suitable for the genital area where the skin may have a darker colour and where there is a greater hair density, which would absorb more light energy and may cause discomfort.

Does home IPL actually work? ›

IPL isn't going to make every single hair on your legs (or bikini line, or wherever) permanently vanish, but both in-office treatments and many quality at-home IPL devices are FDA-approved for permanent hair reduction. You may need a few sessions to see results, though, and IPL treatments aren't for everyone.

Why does hair fall out after IPL? ›

Contrary to other treatments, hairs are not vaporised by IPL treatment. The hair follicles are killed by the heat but the hairs remain in the skin and often become attached to the epidermis. They will fall out after 1 to 3 weeks as the epidermis is renewed.

Why can't you shave after IPL? ›

Here's why: Irritation: Shaving can cause irritation to the skin, especially if you have sensitive skin. IPL treatments also cause temporary redness and swelling, and shaving can exacerbate these symptoms. Ingrown hairs: Shaving can cause ingrown hairs, which can be painful and unsightly.

Does IPL really remove hair permanently? ›

Many people report they achieve permanent hair reduction after just a few treatments. However, some people may require touch-ups every few years to keep those hair bulbs from sprouting out new follicles. IPL hair removal treatments are a great way to achieve long-lasting results without the hassle of shaving or waxing.

Are IPL hair removal results permanent? ›

Neither treatment is permanent permanent, but the results for both IPL and laser hair removal can last for months, and both devices are FDA-approved for reducing the amount of hair regrowth over time. The IPL treatment might save you some discomfort compared to laser, though.

Is IPL laser a permanent hair removal? ›

After about 6 sessions 70% of hair is usually permanently removed. We put a treatment plan in place for you and schedule a treatment every 4-8 weeks, depending on the area, until satisfactory results are achieved. However, you may need a maintenance treatment yearly, or every 3-5 years depending on your hair follicles.

How often should you use Braun IPL hair removal? ›

Step 5: It is important to wipe clean the nozzle after every use. Step 6: In the first phase of your treatment, treat once a week for 4 - 12 weeks. Then adjust to your needs (i.e. every 1-2 months). The result is permanent visible hair removal.

How long does IPL hair removal device last? ›

Decreased lifespan: On average an IPL device will last around 15 years, but neglecting maintenance will reduce this significantly. Potential malfunctions: Not only could this mean you can't finish your treatment, but it could potentially cause irritation or damage to your skin.

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